Finnair is taking part in a development cooperation project in Madagascar launched by the Finnish Association for Nature Conservation (SLL). The purpose of the development project is to restore the continuous rainforest corridor around Andasibe village in Eastern Madagascar. Andasibe commune inhabits roughly 12,000 people, most of whom are directly dependent on the forest. By donating Read More
Posts Tagged ‘Corporate responsibility’
If you’re reading this under the chilly skies of the northern European winter, I apologize. There is no way I can avoid sounding smug, but I am sitting on the balcony of a converted ‘haveli’ mansion in Jaipur, India, with bougainvillea soaked in sunshine and parakeets flapping through the trees. Not far away from the Read More
A group of women is crowding the backstage, each one prettier than the next. A brunette stares firmly into a mirror as the makeup artist shades her eyes with a dramatic colour. A blonde lady sways on one foot as she tries to pull her tights on. People everywhere are hurriedly changing into their uniforms. Read More
For Sue Suitcase, even when she is simply dreaming of a trip, certain ways of travelling and destinations are excluded. For Ted Traveller it is important to consider the choice of company and route and to be able to compare different options. For Adam Airport and his friends it is important that during their trip Read More
Companies have increasingly incorporated social responsibility issues into strategic decision-making. Companies also increasingly measure the social and environmental effects of their activities, report on them and seek to minimise the negative effects of their operations. This also applies to Finnair. Every week we receive enquiries about how we manage our environmental issues and how we tackle social challenges. We are happy to answer questions; we have even taken a position on these matters in our procurement policy.
Today Finnair has launched, on global terms, an extremely advanced emissions calculator. The calculator is the only one in the world to be based on actual quarterly cargo, passenger and fuel consumption figures, not averages or assumptions.
Airlines are ranked and researched continuously from different viewpoints – including from the environmental angle. As far as we are concerned that can only be a positive thing! Or at least it should be – and I am thinking of the long term environmental work that Finnair has done over the years. Perhaps word of our good work has only fallen on the ears of the minority, but we base our environmental work on real action. Reports of our activities have been published since 1996, too. Even so, the available information hasn’t been referred to in the latest research.
Leonardo da Vinci studied the flight of birds in his efforts to develop flying devices. Biomimetics, namely discovering ideas from nature, is one of Airbus’s reasons for its support of the UN Convention on Diversity. As answers or at least inspiration for technical problems are often found from nature’s structures and processes, biodiversity is also important for the promotion of technology.
When choosing an air trip, the cheapest option is often also the most polluting. This is because the cheaper option is often the one that, for example, consumes more or because it is operated by airlines using fleets of different standards. Because new technology is expensive, it means that the least polluting and better quality flights often cost a little more. The consumer is free to choose an air trip that might be as much as three times more polluting to the environment – and pay offset charges of as little as a couple of euros. The real costs of carbon dioxide and the effects on the environment are not reflected in the final bill.