Posts Tagged ‘Communications’
Last week, our team at Finnair received the most inspiring and exciting news! Finnair’s performance in corporate responsibility was recognised with the highest distinction in an independent, non-solicited analysis of the investment universe, covering environmental and social responsibility as well as governance (ESG). Following their most recent review, oekom research AG, one of the world’s
The responsible actions of a company can move the world in a better direction. Perhaps a single company can’t change the laws of a country, but often a company that operates in a responsible manner brings new practices and perspectives to society.
The project lasted around six months and, in addition to the work input of a few members of staff, costs were a few euros per book in printing costs. Such a succesful advertising campaign or marketing tour could not have been obtained with the same money. It is also difficult to think of a more effective means of achieving corresponding recognition for Finnair in areas of the new Asian markets.